Case Study: Oura Ring [Premium PDF Report]

$5.2 billion valuation. Over a million users.
A sleek little ring that turned sleep tracking into a global movement.

Oura isn’t just a wearable—it’s a business masterclass. With bold pricing, celebrity-backed branding, and a subscription model that sparked controversy, this Finnish startup built a half-billion dollar business while flying under Big Tech’s radar.

How did they do it?
How did Oura beat Apple, Google, and Samsung at their own game?

Our newest Case Study, Oura Ring: Wellness Meets Wearables, tells the full story—one hell of a ride from Kickstarter campaign to market-defining category leader.

Here’s what you’ll find inside:

This case study isn’t a trend recap—it’s a strategic breakdown of how Oura turned a niche wellness ring into a $500M business in a market dominated by tech giants.

• ✅ Business model evolution – How they went from selling $300 rings to building a $500M subscription engine.

• ✅ Financial breakdown – Revenue soared from $30M to $500M in just five years. Here’s what fueled it.

• ✅ Competitive strategy – Oura vs WHOOP, Apple, Fitbit & Samsung—who’s winning and why.

• ✅ Go-to-market moves – From NBA partnerships to Gucci collabs. What worked. What backfired.

• ✅ Subscription playbook – The Gen3 pivot that nearly cost them their fanbase—and how they bounced back.

• ✅ Market trends – Why smart rings are exploding and how Oura stayed ahead (for now).

• ✅ 2025 decision point – IPO, acquisition, or double-down? The next move could define the category.

Take a peak of what's inside this Case Study:

It's the real story of how Oura turned a sleek little wellness ring into a $500M business—while going head-to-head with tech giants like Apple, Google, and Samsung.

From their bold subscription rollout to headline-making partnerships and global expansion—you’ll get an inside look at what it really takes to win in the wearables market.

And where the next battle lines are being drawn.

Also included: Ready-to-use presentation in Powerpoint

To make this Case Study even more actionable, we’re including professionally designed presentation that summarize the key insights from the case study.

You’ll get concise, visually engaging slides covering.

Download the full PDF and Docx Case Study and also the presentation in PPT and PDF by clicking on the button below (Premium subscribers only):

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