- Biz Analyst Club
- Posts
- Case Study: Perplexity AI – Search Reinvented [Premium PDF Report]
Case Study: Perplexity AI – Search Reinvented [Premium PDF Report]
From Curiosity to Competitive Edge: A Strategic Playbook for AI-Powered Search Innovation

Perplexity AI hit $18B in just three years. One of the fastest risers in AI.
Google has ruled search for decades. But in 2022, a small team of ex-OpenAI and Google engineers built something different — instant, cited answers instead of “10 blue links.”
They’re not just competing. They’re changing how the world finds information.

source: bloomberg.com
Our new case study shows exactly how they did it — and how you can apply the same strategies to beat bigger competitors.

Case Study in Printable PDF and Editable Docx formats
This exclusive case study, “Perplexity AI – Search Reinvented: From Curiosity to Competitive Edge”, takes you deep inside this disruptive entrant’s journey. This isn’t just analysis — it’s a strategic blueprint for anyone competing in a winner-take-all market against entrenched incumbents.
Inside the Deep Dive:
✅ How AI is reshaping the $200B search market (and eating into Google’s lead)
✅ How they make money — and why it works better than ads
✅ The tech behind their fast, accurate answers (and what’s next)
✅ How they’ve grown without being crushed by big tech
✅ The big decisions ahead (stay independent or sell? grow fast or profit now?)
Take a peak of what's inside this Case Study:

Content preview
Want to see how a startup took on Google — and won?
This Case Study shows you exactly how they did it — and how you can use the same playbook.
Download the full PDF and Docx Case Study by clicking on the button below (Premium subscribers only):

Become a premium subscriber on Biz Analyst Club to read the rest.
Become a paying subscriber of Biz Analyst Club to get access to this post and other subscriber-only content.
Already a paying subscriber? Sign In.
A subscription gets you:
- • Access to this report and future ones
- • Monthly quick takes and analysis
- • Access to Deep Dives Analysis on Business Opportunities
- • Access to Deep Dives Analysis on Business Model Types