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Deep Dive: Airbnb - From Rejection to Unicorn [Premium PDF Report]
How did air mattresses, cereal boxes, and pure hustle turn Airbnb into a $100B giant?

Note: Our Case Studies are delivered in High-Quality Printable PDF format, with teacher notes and Fully Editable Microsoft Word Document and Powerpoint Presentation so you can customize with your own edits and branding. Enjoy!
That’s how it started — not in a boardroom, but on a San Francisco apartment floor, during a design conference in 2007.
Brian Chesky and Joe Gebbia couldn’t make rent. So they opened their living room to strangers. The site? “Air Bed & Breakfast.”
No one cared. Investors laughed. Friends questioned their sanity. Credit cards maxed out. Their idea? Dead on arrival.
Until... cereal saved them.
Literally.

source: businessinsider.com
They sold custom Obama and McCain cereal boxes to keep the company alive — raising $30k in the weirdest, scrappiest startup move imaginable. And that’s when Y Combinator finally said yes.
What happened next? A whirlwind.
→ Personally photographing listings to fix poor lighting
→ Hacking Craigslist for early growth
→ Building trust in a world terrified of strangers
→ And scaling into a global travel giant without owning a single hotel room
Today, Airbnb is more than a business. It’s a case study in resilience, scrappiness, and strategy.
And now, that story is yours to dissect.

Case Study in Printable PDF and Editable Docx formats
What you’ll find inside this exclusive case study:
✅ The untold story of how Obama O’s cereal saved Airbnb from going under
✅ How Airbnb achieved product-market fit by literally knocking on doors and fixing hosts’ photos
✅ A breakdown of Airbnb’s platform strategy, network effects, and viral growth loops
✅ Strategic frameworks including Lean Startup, behavioral economics, and marketplace dynamics
✅ Financial journey from ramen-profitable to $100B+ IPO
✅ The COVID collapse, pandemic pivot, and Airbnb’s "Everything App" vision
✅ Recent challenges: NYC bans, affordability backlash, and Chesky’s AI-driven concierge ambitions
Take a peak of what's inside this Case Study:

Table of Content
You’ll unpack Airbnb’s rise with Harvard-style rigor — including their viral growth loops, platform strategy, financial evolution, and the post-COVID “Everything App” vision.
Perfect for founders, strategy students, business educators, and anyone obsessed with the art of turning rejections into billion-dollar realities.
Also included: Ready-to-use presentation in Powerpoint

Powerpoint Presentation Included
To make this Deep Dive even more actionable, we’re including professionally designed presentation that summarize the key insights from the case study.
You’ll get concise, visually engaging slides covering.
Download the full PDF and Docx case study and also the presentation in PPT and PDF by clicking on the button below (Premium subscribers only):

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