Deep Dive: The “Meta-Platform” Business Model [Premium PDF Report]

Remember when Fortnite was just a battle royale game? When Roblox was "that blocky kids' thing"?

Those days are over.

Today, these platforms host 88.9 million daily active users (Roblox) and 100+ million monthly actives (Fortnite during peak events). But here's what's really interesting: they're no longer competing with Call of Duty or Minecraft.

They're competing with Instagram, TikTok, and YouTube for your attention.

Our latest deep dive unpacks the "Meta-Platform" business model — a fundamental shift from games to what we call "Social Operating Systems."

Our latest deep dive breaks down exactly how this transformation works:

• ✅ The Economics Are Wild: Roblox paid $923M to creators in 2024. Fortnite paid $352M. Yet both struggle with profitability. Why? (And why they're okay with it)

• ✅ The Creator Economy 2.0: How Fortnite went from 0% to 40% revenue share with creators, and why Epic's CEO admitted "we're spending way more than we earn"

• ✅ The Real Moat: It's not the technology. It's not the graphics. It's something far more powerful (hint: try getting a teenager to abandon their virtual wardrobe)

• ✅ Roblox vs Fortnite: Two completely different strategies, one destination. Roblox bet on UGC chaos and won. Fortnite bet on AAA polish and… is now rushing to copy Roblox's playbook.

• ✅ The Profitability Paradox: How platforms generating billions in revenue can barely turn a profit — and why that's actually the right strategy

Take a peak of what's inside this Deep Dive:

But here's the kicker:

Travis Scott's Fortnite concert had 12.3 million concurrent attendees. Gucci's Roblox activation drew 19 million visits in two weeks.

These aren't games. They're not even platforms.

They're digital nations with their own economies, cultures, and citizens.

And Generative AI is about to pour gasoline on this fire.

This report will change how you think about network effects, switching costs, and what it really takes to build a digital ecosystem in 2026.

Download the full PDF and Docx Deep Dive by clicking on the button below (Premium subscribers only):

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