From Failure to Fortune: How S’well Bottles Built a $10M Brand

Hello, Biz Enthusiasts!

What if your biggest failure was actually your best opportunity?

When Sarah Kauss launched S’well Bottles, she thought she had a winning idea - a stylish, reusable water bottle to replace plastic waste.

But the market didn’t bite. She sold just 500 bottles instead of her goal of 10,000. With dwindling funds and stacks of unsold inventory, her business was on the brink.

💡 Then she made one key move that changed everything.

Within months, S’well went from unknown to unstoppable.
💰 Sales exploded.
🏆 Celebrities and luxury retailers took notice.
📈 And by 2015, S’well had sold over 4 million bottles - making it one of the fastest-growing brands in its space.

What was the exact move that saved her business?

📊 Inside the full article, you’ll discover:
✅ The make-or-break mistake that almost killed S’well
✅ The turning point that changed the brand’s trajectory
✅ How S’well landed in top retailers & on Oprah’s Favorite Things
✅ Key lessons you can apply to your own business journey

PS: Have you ever had to change your approach to keep your business alive? Hit reply - I’d love to hear your story.

Best,
Daniel Pereira
Founder, The Biz Analyst Club

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