Spotify vs Apple: The Long Game

Plus: PepsiCo faces an activist shake-up, InDrive bets on the super-app playbook, and Mistral AI levels up. Let’s fly

Biz Analyst Club Newsletter
by The Business Model Analyst

Hello, Biz Enthusiasts!
Today’s edition is a snackable tour of power plays: Spotify chipping away at Apple’s tollbooths, an activist aiming to reshape PepsiCo, Germany sending EV heat at Tesla, a ride-hailer turning super app, and Europe’s AI champ sprinting ahead. Fasten seatbelts—light turbulence, high upside. 🚀

Hot Takes 🚀

1. 🎧 Spotify’s Long Game vs. Apple’s App Store Grip
Spotify spent a decade rallying regulators and rivals—and it’s working. EU penalties plus U.S. court wins are prying open Apple’s walled garden, threatening a fat profit stream from the App Store.
👉 See how Spotify weakened Apple’s choke point

2. 🥤 Elliott vs. PepsiCo: Slim Down or Double Down?
Activist investor Elliott (≈$4B stake) wants PepsiCo to trim laggards and rethink bottling. CEO Ramon Laguarta must persuade Wall Street that snacks + beverages remain a growth machine—without the corporate bloat.
👉 What a PepsiCo reset could look like

3. 🚗 BMW & Mercedes Fire at Tesla’s Moat
New electric SUVs (iX3, electric GLC) promise longer range, faster charging, and phone-like software with NVIDIA/Qualcomm + ChatGPT helpers. Legacy luxury is finally playing Tesla’s software game—not just the horsepower one.
👉 Why these SUVs are a real Model Y threat

4. 📦 InDrive’s Super-App Pivot Starts in… Kazakhstan
The ride-hail upstart (2nd most-downloaded since 2022) is bundling grocery delivery via dark stores and eyeing Brazil, Mexico, Egypt & more. The bet: daily utility → higher frequency → higher LTV, where “super apps” can still win.
👉 The super-app rollout plan (and where it goes next)

5. 🧠 Mistral AI: Europe’s Challenger Levels Up
France’s Mistral is reportedly raising at a ~$14B valuation while shipping new reasoning, research, code, and audio models—and a ChatGPT rival (“Le Chat”) that’s picking up speed. The angle: nimble, open(ish), and multilingual by design.
👉 What Mistral’s roadmap means for builders

 

Strategy Deep Dive

Figma Case Study: From Side Project to Design Empire

Figma didn’t just build a tool — it rewired how teams create together. What started as a browser experiment became the product that dethroned Adobe, sparked an $18B breakup fee, and redefined SaaS growth.

It’s not just a story of design software — it’s a blueprint for building a category-defining company.

Quick Hits 📰

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Don’t worry about failure. You only have to be right once.

Drew Houston, Dropbox

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