• Biz Analyst Club
  • Posts
  • Case Study: Substack - Revolutionizing Newsletter Monetization and the Creator Economy [Premium PDF Report]

Case Study: Substack - Revolutionizing Newsletter Monetization and the Creator Economy [Premium PDF Report]

A Comprehensive Business Case Study for MBA and Executive Programs

Three numbers tell the story:
$1.1B valuation. $450M paid to creators. 5M paid subscriptions.
That’s how Substack changed everything for independent writers.

In just 8 years, Substack went from a basic newsletter tool to a creator platform giant.
And they proved something big: creators don’t need big media companies to make serious money.

Source: axios.com

Their formula?
Take just 10% from creators.
Let them own their audience.
Skip the ads.
The result: direct-to-fan payments that actually scale.

Case Study in Printable PDF and Docx format

This case study breaks down exactly how they did it. No fluff—just the strategy powering the $480B creator economy.

Here’s what you’ll find inside this actionable case study:

  • ✅ Business model breakdown: Why their 10% fee works when others fail (and how they built protection against competitors).

  • ✅ Funding & valuation journey: From Y Combinator to $1.1B unicorn.

  • ✅ Competitive landscape: Where Substack stands against Beehiiv, ConvertKit, and LinkedIn Newsletters.

  • ✅ Creator success stories: From million-dollar media enterprises to niche solo writers.

  • ✅ What could go wrong: The 3 biggest threats to Substack’s dominance (and how they’re fighting back).

  • ✅ Future roadmap: AI tools, podcasts, video, and global expansion.

Take a peak of what's inside this Case Study:

Content preview

Want to know how creators build million-dollar businesses without big media? This case study shows you exactly how it works.

Download the full PDF and Docx Case Study by clicking on the button below (Premium subscribers only):

Become a premium subscriber on Biz Analyst Club to read the rest.

Become a paying subscriber of Biz Analyst Club to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In.

A subscription gets you:

  • • Access to this report and future ones
  • • Monthly quick takes and analysis
  • • Access to Deep Dives Analysis on Business Opportunities
  • • Access to Deep Dives Analysis on Business Model Types