Google Spent $2.4B... and Didn’t Even Buy It 🤯💸

Plus: The anti-baldness sugar, the rise of divorce registries, and why your next interviewer won’t blink

Biz Analyst Club Newsletter
by The Business Model Analyst

Hello, Biz Enthusiasts!
Somewhere between AI job interviews and ChatGPT-powered flirty texts, we realized two things: 1) The bots are here to stay. 2) We are all either dating them, working for them, or both. Oh, and Google just paid $2.4 billion for tech it didn’t even want to own.
Let’s dive in before your next date turns out to be an LLM in disguise.

Hot Takes 🚀

1. Google Dropped $2.4B on an AI Startup – Without Buying It 🤑
Google struck a $2.4B licensing deal with Windsurf after OpenAI's acquisition attempt failed. Turns out, Microsoft didn’t want to share. The result? One of the most expensive "rentals" in tech history.
👉 Here’s the wild backstory behind Google’s billion-dollar backup plan

2. AI Job Interviews Are Here – And They're Creepy AF 🧠📞
One woman’s job interview ended up being a chat with “Alex,” an AI recruiter who couldn’t answer questions — or blink. Say goodbye to awkward small talk, hello to emotionless screenings.
👉 Meet the AI that might decide your next job

3. Sugar Might Be the Baldness Cure? 🍬🧬
A new study suggests deoxyribose — yes, sugar — may help reverse hereditary hair loss by boosting blood flow to follicles. Sweet news for receding hairlines everywhere.
👉 The sticky science behind the potential hair regrowth breakthrough

4. Divorce Gift Registries Are a Thing – And It’s Not Sad 🛋️💔
Why should newlyweds have all the fun? Divorcees are setting up registries to help rebuild their lives — with cutting boards, vacuums, and emotional support furniture.
👉 See why breakup registries are booming

5. Amazon’s Secret Sauce? A Daily Reading Habit 📚💼
A former Amazon principal engineer says he spent 1–4 hours reading every day — and meetings started with silent memo reading. Bezos called it the “no PowerPoint” rule.
👉 Inside Amazon’s reading-first culture

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Quick Hits 📰

A Strategic Deep Dive: The Oura Ring Case Study

How do you turn a sleep tracker...
into one of the most iconic wellness devices on the planet?

Oura’s rise isn’t just a DTC win — it’s a masterclass in building a lifestyle brand. What started as a niche Finnish gadget is now worn by celebrities, athletes, and royalty.

It’s not just about data.
It’s about behavior, branding, and business strategy working in sync.

This Case Study unpacks Oura’s path to category leadership — spotlighting its bold positioning, product-led growth, and trust-based influencer ecosystem that helped turn a ring into a global wellness signal.

Available in PDF and Docx format

Hair growing back thanks to sugar? Divorced people making gift registries? Your job interview conducted by a bot named Alex? Yeah, it’s one of those weeks. Google’s throwing billions at startups it doesn’t even own, and Amazon meetings still begin with silent reading time like it’s English class. The world of business is getting spicy, sweet, and just a little bit robotic. Buckle up — the future’s not waiting for us to figure it out.

Great companies start because the founders want to change the world, not make a fast buck.

Guy Kawasaki

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