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Half the Internet Broke 😵💻
Plus: $15K tattoos, a Hobbit bank, Apple racing F1, and Tumblr’s midlife crisis
Daniel Pereira
October 21, 2025
Hello, Biz Enthusiasts!
Amazon broke the internet (again), Uber wants drivers labeling AI instead of hauling humans, and Elon Musk might finally build an army of robot pharmacists. Meanwhile, Apple is betting big on Formula 1, Pharrell is selling tattoos for $15K, and climbing gyms are becoming the new WeWork (but with more chalk and fewer lawsuits).
Buckle up — we’ve got some strange, strategic, and surprisingly funny stories today. Let’s dive in.👇
Hot Takes 🚀
1. AWS Went Down, the Internet Panicked 🤯💻
Amazon’s cloud outage took down Snapchat, Venmo, Fortnite, Alexa — and your sense of control. One DNS glitch made half the web forget how to internet.
👉 See how AWS broke everything (and fixed it)
2. Pharrell Is Auctioning Off $15K Fine-Art Tattoos 🎨🧑🎤
Pharrell's auction house Joopiter is letting superfans bid on one-of-a-kind tattoo designs from elite artists and fashion icons. You’re not just getting inked — you’re collecting art.
👉 Check out the fine-art tattoo auction
3. A Hobbit-Inspired Bank Just Got U.S. Approval 🏦🧙
A startup called Erebor (yes, like the mountain from The Hobbit) just got the green light to become a crypto-friendly bank for startups, VCs, and high-net-worth weirdos.
👉 Meet the bank aiming to replace Silicon Valley Bank
4. Apple Just Bought Formula 1. Sort of. 🏎️📺
Apple TV won the exclusive U.S. broadcast rights to Formula 1 starting in 2026, beating out ESPN. Streaming is no longer just for sitcoms.
👉 Read how Apple won the F1 media race
5. Tumblr Is Still a Thing… and Losing Millions 🌀💸
WordPress CEO Matt Mullenweg just called Tumblr his “biggest failure” as the site continues to bleed cash — and still hasn’t moved to WordPress infrastructure.
👉 Why Tumblr is still stuck in the past
Strategy Deep Dive
The Smartphone’s Successor? |  |
Quick Hits 📰
📈 Luxury Resale Is Beating Luxury Retail: Resale platforms like The RealReal are growing faster than Chanel stores.
👉 How Gen Z is flipping luxury fashion🧠 AI News Sites Are Eating Journalism: Dormant URLs are being revived as clickbait farms powered by AI.
👉 See how AI is hijacking local news💪 Strava Wants to Go Public: The running app is planning an IPO after hitting 50M monthly users and $500M in ARR.
👉 Why Strava’s sprinting to Wall Street🤖 10,000 Tesla Robots to Replace Workers: PharmAGRI is buying Optimus bots for pharma and farming ops.
👉 See what Tesla’s robot workforce looks like🧗 Climbing Gyms Are the New Social Clubs: Indoor climbing is booming — with gyms opening faster than you can say “belay.”
👉 Why climbing is the next boutique fitness wave🧵 The Zipper Got Its First Upgrade in 100 Years: YKK redesigned the zipper. No fabric tape, no problem.
👉 Check out the futuristic new zipper💧 Microsoft Invents Chip Cooling Breakthrough: Their new tech slashes GPU temps by up to 65% using microfluidics.
👉 How Microsoft is cooling the AI arms race🚘 Uber Drivers Can Now Do AI Gig Work: From data labeling to accent recording, Uber drivers get new side hustles.
👉 Uber’s plan to turn drivers into data workers🍷 Sports Teams Are Launching Booze Brands: Panthers, Jets, and Chiefs are slapping logos on wine and whiskey bottles.
👉 Inside the booming sports-alcohol business🇺🇸 Nvidia + TSMC Build AI Chips in the U.S.: The first Blackwell chips made in Arizona just rolled off the line.
👉 See why this matters for America’s chip war
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